FIR Interview: Embracing AI and Authenticity in Internal Comms with Monique Zytnik

In this FIR Interview, Shel Holtz and Neville Hobson speak with Monique Zytnik, a business communicator and author of 'Internal Communications in the Age of Artificial Intelligence'. Monique delves into the transformative impact of AI on internal comms, highlighting the need for experiential, audience-centered engagement over a flood of generic content. This approach, she explains, responds to content overload and the need for more meaningful and strategic engagement.