Fireside Chat: Building and Measuring Analyst Relationshi...

What this episode covers

In this chat, Will Haraway, co-founder and chief content officer at LeadCoverage, explains the importance of building relationships with analysts to leverage the reach of industry research groups like Gartner, Sparks and others. He also describes how to measure the success of those relationships over time. He is joined by FreightWaves Staff Writer Grace Sharkey in this fireside chat. Follow FreightWaves Podcasts Join the Sales & Marketing Summit 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of FreightWaves LIVE: An Events Podcast?

This episode is 18 minutes long.

When was this FreightWaves LIVE: An Events Podcast episode published?

This episode was published on January 23, 2023.

What is this episode about?

In this chat, Will Haraway, co-founder and chief content officer at LeadCoverage, explains the importance of building relationships with analysts to leverage the reach of industry research groups like Gartner, Sparks and others. He also describes...

Can I download this FreightWaves LIVE: An Events Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.