Fireside chat: Getting real on driver recruitment, retention costs

Chad Hendricks, president of Brand Outcomes said companies will say retention is really important, and have metrics they are tracking, but those KPIs, he said often “don’t match up to the actual health of the organization.” Hendricks and Max Farrell, CEO of Workhound, a feedback platform for frontline workers, participated in a fireside chat about driver turnover during FreightWaves’ Carrier Summit today. Article FreightWaves virtual events Apple Podcasts Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices