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Fireside Chat: Herding Cats…a True Story About Building a Marketing Program in the Mid-Market Space episode artwork

EPISODE · Jan 17, 2023 · 14 MIN

Fireside Chat: Herding Cats…a True Story About Building a Marketing Program in the Mid-Market Space

from FreightWaves LIVE: An Events Podcast · host FreightWaves

A one person marketing team is a huge job in a growing company. Let alone build a marketing campaign that lands a 3PL in the top 10. Kacey Schaffer, director of marketing at Sunset Transportation, shares how to grow a one woman operation into a team that maintains the highest level of quality. Kacey Schaeffer, Director of Marketing at Sunset Transportation, is joined by Mary O'Connell, Freight Broker/3PL Expert at FreightWaves, in this fireside chat. Follow FreightWaves Podcasts Join the Sales & Marketing Summit 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

What this episode covers

A one person marketing team is a huge job in a growing company. Let alone build a marketing campaign that lands a 3PL in the top 10. Kacey Schaffer, director of marketing at Sunset Transportation, shares how to grow a one woman operation into a team that maintains the highest level of quality. Kacey Schaeffer, Director of Marketing at Sunset Transportation, is joined by Mary O'Connell, Freight Broker/3PL Expert at FreightWaves, in this fireside chat. Follow FreightWaves Podcasts Join the Sales & Marketing Summit 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

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Fireside Chat: Herding Cats…a True Story About Building a Marketing Program in the Mid-Market Space

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Frequently Asked Questions

How long is this episode of FreightWaves LIVE: An Events Podcast?

This episode is 14 minutes long.

When was this FreightWaves LIVE: An Events Podcast episode published?

This episode was published on January 17, 2023.

What is this episode about?

A one person marketing team is a huge job in a growing company. Let alone build a marketing campaign that lands a 3PL in the top 10. Kacey Schaffer, director of marketing at Sunset Transportation, shares how to grow a one woman operation into a team...

Can I download this FreightWaves LIVE: An Events Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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