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Fireside chat: Strategies to attract younger drivers - Carrier Summit episode artwork

EPISODE · Aug 26, 2020 · 13 MIN

Fireside chat: Strategies to attract younger drivers - Carrier Summit

from FreightWaves LIVE: An Events Podcast · host FreightWaves

If a trucking company wants to attract drivers in their 20s and 30s, the company can’t just say how it offers all the bells and whistles: great equipment, great pay and a lot of home time. It has to show a prospective driver what makes working for that company truly special and unique, according to Sadie Church, vice president of marketing for CDLIFE who was joined by FreightWaves' Andrew Cox. “The only thing you can do is identify what sets you apart from other companies, what makes you different, what makes you unique. And really show the drivers that. Show them what good home time looks like. Show them what good equipment looks like,” Church said as a guest in a virtual fireside chat during the FreightWaves Carrier Summit on Wednesday. Article FreightWaves virtual events Apple Podcasts Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

What this episode covers

If a trucking company wants to attract drivers in their 20s and 30s, the company can’t just say how it offers all the bells and whistles: great equipment, great pay and a lot of home time. It has to show a prospective driver what makes working for that company truly special and unique, according to Sadie Church, vice president of marketing for CDLIFE who was joined by FreightWaves' Andrew Cox. “The only thing you can do is identify what sets you apart from other companies, what makes you different, what makes you unique. And really show the drivers that. Show them what good home time looks like. Show them what good equipment looks like,” Church said as a guest in a virtual fireside chat during the FreightWaves Carrier Summit on Wednesday. Article FreightWaves virtual events Apple Podcasts Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

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How long is this episode of FreightWaves LIVE: An Events Podcast?

This episode is 13 minutes long.

When was this FreightWaves LIVE: An Events Podcast episode published?

This episode was published on August 26, 2020.

What is this episode about?

If a trucking company wants to attract drivers in their 20s and 30s, the company can’t just say how it offers all the bells and whistles: great equipment, great pay and a lot of home time. It has to show a prospective driver what makes working for...

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