First impressions are everything. Especially when you’re a headline

Let’s be honest, sometimes we all just read the headline of a story, and nothing more. After all, who has time to read every article? Headlines help us decide what to click on, and give us a sense of what’s going on in the world. But often the headline tells only a very small part of the story, or even the wrong story. This hour we talk about the art of the headline. We'll look at why headlines matter, and celebrate some of the best examples. GUESTS:  Tom Jones: Poynter’s senior media writer   Zizi Papacharissi: Professor and Head of the Communication Department and Professor of Political Science at the University of Illinois-Chicago. She is the editor of Trump and The Media, and her newest book is After Democracy: Imagining Our Political Future Scott Dikkers: Founding Editor of The Onion and author of How to Write Funny, and other books about humor writing Join the conversation on Facebook and Twitter.Support the show: http://www.wnpr.org/donateSee omnystudio.com/listener for privacy information.