First Instagram, Next: March Madness - How the Cavinder Twins Conquered College Hoops and TikTok

When the Name Image and Likeness revolution arrived, we all assumed the biggest winners would be the obvious: The star quarterbacks, the All-Americans, the prospects already on their way to the pros. But in the social media economy, it turns out, what you’re really monetizing is your audience. So today, we tell the story of the NIL pioneer Cavinder Twins, Hanna and Haley, two college basketball players writing the rules on this new economy as they go… as they head to the University of Miami and bring their millions of followers with them. Learn more about your ad choices. Visit podcastchoices.com/adchoices