First or Fast Follower? 3 AI-Era Rules for Marketers

from The Marketing Companion · host Sandy Carter

Should you be first or a fast follower? Digital pioneer Mark Schaefer breaks down 3 critical rules for marketers navigating AI and discusses why the 85% solution isn't good enough.

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This episode is 33 minutes long.

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This episode was published on February 23, 2026.

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Should you be first or a fast follower? Digital pioneer Mark Schaefer breaks down 3 critical rules for marketers navigating AI and discusses why the 85% solution isn't good enough.

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