First party vs. third party signals with Tido Carriero (ex Meta, Segment, Dropbox)

from Brandformance · host Pranav Piyush

Today’s guest is Tido Carriero. Tido, Co-Founder at Koala, leverages his engineering and product expertise gained from roles at Segment, Dropbox, and Facebook to steer Koala's vision and innovation. With Koala, Tido spearheads a platform that identifies engaged leads and discerns buying signals in real time, revolutionizing how businesses engage with their best prospects.. Here are three things I learnt from Tido:The difference between first and third party intent dataWhat the common sources of third party data are and how does reverse IP look up workHow are folks leveraging Koala to grow

Episode metadata supplied by the publisher feed · Published May 10, 2024

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First party vs. third party signals with Tido Carriero (ex Meta, Segment, Dropbox)

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