First Times: Mr. Potato Head

In today's Love Letters to... we celebrate an iconic toy which pioneered a new approach to marketing: Mr. Potato Head. Hasbro hit a home run by advertising its new offering on television - a first - and directly to children - another first - to harness what has come to be known as "Pester Power." The toy market, and children's television, would never be the same.Advertise with us! Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.