FIRST_NAME is not email personalization | Takeaways from Voter Variations

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsLet’s dive into the strategies and methods used in the BBC election results email, featured in Episode 38.Ideas you don’t want to miss(02:53) Takeaway #1: When you don’t get replies, lean on other pulse metrics(04:06) Takeaway #2: Go beyond first name personalization for deeper impact(05:01) Takeaway #3: Get the most out of your evergreen emails by iterating on the full user journey(05:32) Takeaway #4: Spend 5 minutes a day reading promo emailsLinks from this episodeTake a look at the emails we featured in Ep. 38Plan more effective emails with my Ecomm Playbooks or SaaS Success PackFollow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected] consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.