Fit First: The Secret to Franchise Growth | #22

The conversation covers the expansion into the Salt Lake City market, the franchisee selection process, the understanding of risk in franchising, and the viability of franchising as a business model. It emphasizes the importance of fit, alignment, and transparency in the franchisee selection process, as well as the elimination of entrepreneurial risk in franchising.TakeawaysImportance of fit and alignment in franchisee selectionThe appeal of franchising as a business modelChapters00:00 Expanding into Salt Lake City18:12 Franchising and Risk29:19 Franchising as a Viable Option