Fit: In 5 minutes

In this short podcast episode, MediaCat UK editor James Swift explains why the fit between a brand and a rightsholder is the most important aspect of any sponsorship. He also shares what the research has to say about planning a sponsorship around specific marketing objectives. If you'd like more insights on sponsorship, download our report, featuring insights from industry expects, a manifesto for effective sponsorship, and case studies that demonstrate smart partnerships and effective activations.