FIT4MOM with Lisa Druxman

Lisa Druxman is a mom on a mission. She is the founder of FIT4MOM, the country's largest fitness program for moms, a noted speaker, author, podcaster and powerhouse of energy. A self proclaimed idea monkey and #momboss, Lisa is passionate about helping women get out of overwhelm and in to a life of health and happiness. A well-published author, Druxman has written on business for Entrepreneur and on motherhood for magazines such as Fit Pregnancy, Shape and more. Recognizing her entrepreneurship, Druxman has also been nominated for and received numerous honors from organizations such as the National Association of Women Business Owners for her unique and successful business. FIT4MOM offers pre and postnatal health, wellness, and fitness programs for every stage of motherhood. All of their programs were created by moms for moms to provide Strength in Motherhood®. FIT4MOM is the world’s largest fitness program for moms with 2600+ locations, 1500 locations, and 310 franchise owners nationwide.   Key Takeaways: [2:22] - Lisa never had any intention of starting a business but shares how she has found herself as the CEO and founder of FIT4MOM. [3:30] - Don’t name your company based on one thing, because you might grow and branch out for more. [4:32] - FIT4MOM is more than just a fitness program. The community of mothers is what sets the business apart. [5:58] - Lisa wanted other moms to have the opportunity to build their own business with her model and have an impact in their own community. [8:01] - Lisa describes some of the classes FIT4MOM offers and how they are unique to each community and franchise location. [10:12] - What does FIT4MOM help their franchisees get started and continue building their own business? [12:07] - Originally, Lisa’s target franchisee was a fitness professional and mom. But that was far from the case. [14:21] - They have created franchise cohorts based on the goals and the stage of each franchise. [15:58] - The curriculum and course materials are all online and offer certifications to each franchisee to be able to teach their classes. [17:21] - Lisa has been able to build this business and become an author because she has built an incredible team. [18:53] - FIT4MOM is constantly evolving and Lisa does not foresee the future of becoming stale. [20:23] - The San Diego location has remained a corporation location and Lisa tests new things before sending them out to franchisees. [22:03] - Lisa shares special discounts for Franchise Euphoria listeners!   Mentioned in This Episode:     FIT4MOM Home Page     FIT4MOM Franchising Site