Fitbit: James Park

Episode 220 of the How I Built This with Guy Raz podcast, hosted by Guy Raz | Wondery, titled "Fitbit: James Park" was published on April 27, 2020 and runs 64 minutes.

April 27, 2020 ·64m · How I Built This with Guy Raz

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Summary

In 2006, James Park had what he describes as a "lightning bolt" moment when he first used a Nintendo Wii. Fascinated by its motion-tracking controller, James wondered if you could take the technology out of the living room and into the streets. Three years later, he and co-founder Eric Friedman launched the Fitbit Tracker, which allowed users to track their steps and compare progress with others. Sales took off, and Fitbit dominated the wearables market until the Apple Watch came along, forcing James and Eric to re-imagine the brand. Today, against a cloudy economic backdrop, James hopes Fitbit can grow into its role as a health and wellness service. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Description

In 2006, James Park had what he describes as a "lightning bolt" moment when he first used a Nintendo Wii. Fascinated by its motion-tracking controller, James wondered if you could take the technology out of the living room and into the streets. Three years later, he and co-founder Eric Friedman launched the Fitbit Tracker, which allowed users to track their steps and compare progress with others. Sales took off, and Fitbit dominated the wearables market until the Apple Watch came along, forcing James and Eric to re-imagine the brand. Today, against a cloudy economic backdrop, James hopes Fitbit can grow into its role as a health and wellness service. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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