EPISODE · Aug 24, 2020 · 13 MIN
FitLife Brands Faces Rough Seas Ahead with Overexposure to GNC
from the Joshua Schall Audio Experience · host Joshua Schall
FitLife Brands fought one of those perfect storm level quarters that they likely wouldn’t have survived a few years ago. Why are things different now? It starts so casually. You land a large customer, your products hit the shelves and it starts to pull off shelf well. You break out the champagne. Soon, that customer is 30% of your business. Then 50%. Then 70%. No one can say no to them anymore. But why would you? This is what happened to FitLife Brands, the owner of a collection of sports nutrition products that are sold to mostly GNC franchises. What’s the solution to overexposure in both customer/channel/market? "Diversify...Diversify...Diversify.” So, how are they doing on that quest for independence from the bankrupt supplement retailer GNC?
What this episode covers
FitLife Brands fought one of those perfect storm level quarters that they likely wouldn’t have survived a few years ago. Why are things different now? It starts so casually. You land a large customer, your products hit the shelves and it starts to pull off shelf well. You break out the champagne. Soon, that customer is 30% of your business. Then 50%. Then 70%. No one can say no to them anymore. But why would you? This is what happened to FitLife Brands, the owner of a collection of sports nutrition products that are sold to mostly GNC franchises. What’s the solution to overexposure in both customer/channel/market? "Diversify...Diversify...Diversify.” So, how are they doing on that quest for independence from the bankrupt supplement retailer GNC?
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FitLife Brands Faces Rough Seas Ahead with Overexposure to GNC
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