Fitness Business School - 661 - Learning from the Best: Eric Cressey on Scaling a High-Performance Gym Business

Get more from Eric at EricCressey.com Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Eric Cressey on CSP's Florida Expansion, Building a Sticky Performance Business, and Lessons from the Yankees Pat Rigsby and Eric Cressey discuss CSP's major expansion in Palm Beach Gardens, Florida -growing into a two-building, 31,000+ sq ft "one-stop shop" with gym, pitching lab, PT, conference room, and covered cages/mounds - driven by increased demand after COVID and MLB changes, plus added on-field amenities nearby. Cressey explains why integrating strength, skill coaching, and sports medicine improves outcomes, retention, and business resilience, and shares advice for facility owners on designing scalable systems, especially for scheduling and operations. They cover managing baseball seasonality through sports medicine, in-season training, and skill work, then shift to Cressey's life as a parent of three daughters navigating youth sports and priorities. He shares Yankees takeaways on brand stewardship, professionalism, and avoiding controversy, and previews upcoming CSP initiatives including returning seminars, leveraging the biomechanics lab, and a forthcoming CSP app to replace an unwieldy exercise video spreadsheet. 00:00 Annual Check In 00:54 Florida Facility Expansion 03:54 One Stop Baseball Hub 05:35 Staff Development Space 07:17 Seminars And Mentorships 08:21 Hybrid Performance Trend 10:02 Building A Full Team 14:32 Community Over Tech 17:05 Advice For Local Owners 20:18 Handling Seasonality 22:05 In-Season Revenue Strategy 23:31 Family Life With Athletes 26:25 Juggling Schedules And Sleep 30:07 Yankees Role And Growth 32:04 Brand And Professionalism 38:19 Longevity Through Curiosity 39:37 Whats Next For CSP 42:20 Final Thanks And Signoff