Fitness Empire to Franchise Guru

Are you ready to be inspired by a story of resilience, entrepreneurship, and the power of a pivot? In episode 112 of Carlsbad: People, Purpose, and Impact, we sit down with Liberty Bernal the unstoppable force behind MVRK Partners.Liberty isn't just any entrepreneur; she's a fitness industry veteran who's been flexing her business muscles since she helped launch the first Curves franchise in California 26 years ago. From there, she built her own fitness empire, Liberty Fitness, and watched it grow to a staggering 65 locations!But what happens when life throws you a curveball? Liberty shares her journey through a business buyout, a move to Austin, and a return to California that led her to discover her true passion for franchising and business coaching.We'll dive deep into the gritty details of turning around struggling franchises, like the San Diego Pure Barre, and discuss the heavy impact COVID-19 has had on the fitness industry. Plus, Liberty opens up about her adventures in authorship with her book "Let's Do This," and teases the revival of her podcast, "Motivated with Liberty."Get ready for a dose of motivation and actionable insights as Liberty gives us the lowdown on achieving a happy, healthy life balanced with professional success. And if you're eager to learn from her expertise, she's just an email or an Instagram follow away!Don't miss this power-packed episode! Tune in to hear how Liberty's lessons learned can fuel your own journey to success.Reach out to Liberty at [email protected] @MVRKpartners and @libertybernalcoaching on InstagramVisit MVRK Partners at mvrkpartners.comVisit Pure Barre at purebarre.comCheckout Liberty's Website at libertybernalfitness.comLiberty's Bio:Liberty Bernal is a serial entrepreneur who has found great success owning and operating numerous businesses over the last two decades. She leverages empathy, optimism, and a true desire to understand others in order to communicate effectively, especially within complex business settings. Liberty is most proud of being honored “Youngest Female Franchisor” by the International Franchise Association after founding, growing, and selling the Liberty Fitness franchise in the mid-2000s. Liberty has since advised countless companies on launch, marketing, growth strategies, and customer service while owning, operating, and successfully exiting five personally owned gyms. She is currently the Managing Partner/Owner of Pure Barre San Diego which owns a number of studios in the San Diego area.Liberty prioritizes her most important roles as wife and mom. She is a fitness coach, nutritionist, and weight loss specialist who loves to travel and explore the world as often as possible. Her first book, "Let's Do This!" is available on Amazon in paperback, eBook, and Audiobook. You can also find Liberty hosting her podcast, "MOTIVATED! With Liberty."Buckle up, listeners, because episode 112 is where your motivation gets a major workout! Did this episode have a special impact on you? Share how it impacted youCarlsbad Podcast Social Links:LinkedInInstagramFacebookXYouTubeSponsor: This show is sponsored and produced by DifMix Productions. To learn more about starting your own podcast, visit www.DifMix.com/podcasting