Five Key Principles of a Good Risk Management Culture with Jay Parsons

Managing risk in an agricultural operation is a never-ending job. Available information related to tools like marketing contracts and crop insurance is constantly changing. Given the state of constant change and uncertainty, it’s important for operations to work to create a good risk management culture, where everyone manages risk on a day-to-day basis in a positive and timely manner. That’s according to Jay Parsons, professor and farm and ranch management specialist with the Center for Ag Profitability here at UNL. He has a new article on our site that offers five key principles for a good risk management culture. Read more at https://cap.unl.edu/management/five-key-principles-good-risk-management-culture.