Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform (MAP)

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. This means you need to leverage ROI and TCO Calculators, Assessment Tools, Pricing, Sizing and Recommendation Tools to better connect and engage with your prospects and customers. But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey? Listen in to see the 5 things you need to integrate well, from Tom Pisello - The ROI Guy and CEO / Founder of Alinean.