The ROI Guy
BookmarkThomas Pisello
The ROI Guy is a business podcast hosted by Thomas Pisello. It has 5 episodes, with the latest published August 2018.
If you are like most B2B vendors, you face a new breed of buyer who is committee driven, risk averse and more frugal than ever. In this new environment, its difficult to gain consensus, overcome skepticism and get to a timely positive decision.The ROI Guy podcast will provide you the insights and help you need today, to better communicate and quantify your unique value to the modern buyer - to engage better, discount less and win more.Led by Tom Pisello, CEO & founder of ROI / TCO agency Alinean, this podcast will drive better content marketing, product marketing and sales enablement.
business ·en-us ·5 episodes
Campaign Mode: Delivering Pro-Forma Business Value Analyses to Hundreds of ABM Prospects Each Month
Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools
Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform (MAP)
Gartner: Create Buyer Enablement Tools to Win More Deals
CIOs Sound Off: Your Sales Reps Don't Measure Up!
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