Five lessons from a year of market research conversations with Stephanie and Molly

Research, trends and insights do not stand still, and neither do the people who practice it. In this episode of The Curiosity Current, Stephanie and Molly step away from guest interviews to reflect on five lessons from the past year of conversations with researchers, strategists, and marketers. They share what surprised them, what made them uncomfortable, where they disagree on speed versus rigor, and the open questions they are still wrestling with about influence, measurement, and the future of insights roles.