Five major AI insights from OMR 2026

In this episode, it’s about the five most important AI insights from OMR 2026: 1. Agentic AI is here. AI is moving from a tool to a co-worker. 2. AI is changing search — and with it, all of marketing. 3. Europe’s digital sovereignty is becoming a strategic question. 4. AI start-ups are booming, but the market is moving toward consolidation. 5. The mindset is shifting from fear to co-pilot. Our take: OMR 2026 showed that these topics no longer belong on “future” panels. They are execution topics now. You can find more about Leaders of AI at leadersofai.com For weekly updates in your inbox, sign up for our newsletter: [www.leadersofai.com/newsletter](http://www.leadersofai.com/newsletter) **Sources:** - OnlineMarketing.de: OMR 2026 Hamburg Event Recap AI Future: - Meedia: Artificial intelligence is changing everything, including OMR 2026: - Contentmanager: OMR 2026: These trends and developments shape the festival: - Marketingscout: Between the AI revolution, world stars, and Europe’s digital sovereignty: - Kress: OMR Festival 2026: The sentences that stick: - Basic Thinking: OMR 2026 experiences: - GQ: OMR 2026 highlights: - Android Digital: OMR 2026: The future of digitalization: