Five Potent Predictions Reshaping How Consumers Engage Healthcare

Based on Joe Public 2030 book, there are five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The book makes five bold predictions about that future, which range from exciting and promising to ominous and discouraging. Based on insights developed by a team of researchers, strategists, and futurists at Revive, the five core predictions are supported by more than 250 resource citations and input from 22 industry experts who were interviewed for the book, including health system CEOs, venture capitalists, entrepreneurs, and physicians. For example, contributors include the CEOs of Geisinger and Henry Ford Health System, the head of the healthcare sector at Bain Capital, the founder of Sesame Health (and current board chair for the Leapfrog Group), the head of brand at CVS Health, and the CMOs at Cleveland Clinic, Mercy Bon Secours, Johns Hopkins, Cincinnati Children’s and Intermountain. The purpose of the book is to spark conversation about how the future of health and healthcare in the U.S. might emerge, and how individuals and organizations might want to prepare for – or even change – that future.