Five Things Friday APAC– Luxury Shifts, Honjok Retail, Vietnam’s Boom & More

Ryf & Laura join Alex to unpack five APAC headlines: China’s Shushu·Tong shakes luxury, Korea’s “honjok” solo shoppers rewrite store design, K‑beauty label Anua wins U.S. fans, Vietnam’s retail GMV rockets 37 %, and Laura talks about in on Yotpo’s pivot plus Gen Z’s debit‑first mindset.🎙️  Episode overview00:00  Intro – Rafe Cloud, MD iPAC, joins Alex01:59  #1  Chinese luxury disruptor Shushu·Tong03:45  #2  Korea’s ‘Honjok’ solo lifestyle & retail05:46  #3  K‑Beauty brand Anua hits the U.S.08:20  #4  Vietnam retail GMV up 37 %11:45  #5  Laura on Yotpo sunset & Gen Z debit habits19:59  Wrap‑up🔗  Links & sources• Shushu·Tong Studio – https://www.shushutongstudio.com/about/• Anua Skincare – https://anua.kr/• Vietnam e‑commerce data – Shopee / Lazada 2024 reports• Yotpo sunset announcement – yotpo.com/blog• BigCommerce 2025 ANZ Online Shopping Report🤝  ConnectSubscribe to the newsletter: RetailNews.ai/five‑things