EPISODE · Sep 5, 2025 · 13 MIN
Five Things Friday APAC Retail Media’s Surge | Thailand’s Mega‑Malls | MUSINSA×ANTA | Urban Revivo
from The Retail Podcast (Video Feed) · host The Retail Podcast
Five Things Friday — APAC edition. Guest Ryf Quail (NRF: Retail’s Big Show APAC) breaks down why retail media in APAC is set to lead globally, then we dive into Thailand’s mall renaissance, Uniqlo’s recycling roadmap, MUSINSA×ANTA’s China JV, and Urban Revivo’s global expansion. Chapters below. Sources and links at the end. Subscribe for weekly, no‑nonsense retail intel across APAC. What we cover • Why APAC retail media is outpacing the West, with China and the U.S. dominating spend • Thailand’s malls (ICONSIAM, MBK, Central Group) as cultural engines and retail tourism magnets • Uniqlo: recycled materials and the 2030 climate roadmap • MUSINSA × ANTA: K‑fashion’s structured path into China via a joint venture • Urban Revivo: China’s answer to Zara, scaling with new flagships and a design hub in London Chapters / Timestamps 00:00 – Intro: Guest setup (Ryf Quail, NRF APAC) 00:26 – Format: Two from Ryf, three from Alex 00:52 – APAC retail media: the fastest‑rising ad channel 02:10 – China + U.S. concentration; APAC’s trajectory 03:45 – India, Vietnam, Philippines: the next lifts 05:03 – Segment 2: Southeast Asia’s mall culture 05:30 – Thailand leads: ICONSIAM, MBK, Central Group 07:56 – Malaysia, Philippines, Vietnam: development pipeline 09:16 – Story 1: Uniqlo & recycled materials roadmap 10:40 – Story 2: MUSINSA × ANTA joint venture in China 12:27 – Story 3: Urban Revivo accelerates global flagships 13:40 – Takeaways: APAC is setting the pace 14:07 – Outro & tease for future global edition Show Links (put these on separate lines for YouTube parsing) • Urban Revivo — About: https://global.urbanrevivo.com/pages/about-urban-revivo-hp0036 • MUSINSA × ANTA JV: https://about.musinsa.com/newsroom/musinsa-anta • Uniqlo — Recycled Materials: https://www.uniqlo.com/id/en/special-feature/sustainability/recycle-materials • NRF: Retail’s Big Show APAC (guest org): https://nrfbigshowapac.nrf.com/ • ICONSIAM: https://www.iconsiam.com/en • MBK Center: https://www.mbk-center.co.th/en • Central Group: https://www.centralgroup.com/en • eMarketer/Insider Intelligence — Retail Media growth + China/US shares (summary): https://www.emarketer.com/ (specific references in “Research sources” below) #RetailMedia #APAC #NRFAPAC #Thailand #Kfashion #Uniqlo #UrbanRevivo #Ecommerce
What this episode covers
Five Things Friday — APAC edition. Guest Ryf Quail (NRF: Retail’s Big Show APAC) breaks down why retail media in APAC is set to lead globally, then we dive into Thailand’s mall renaissance, Uniqlo’s recycling roadmap, MUSINSA×ANTA’s China JV, and Urban Revivo’s global expansion. Chapters below. Sources and links at the end. Subscribe for weekly, no‑nonsense retail intel across APAC. What we cover • Why APAC retail media is outpacing the West, with China and the U.S. dominating spend • Thailand’s malls (ICONSIAM, MBK, Central Group) as cultural engines and retail tourism magnets • Uniqlo: recycled materials and the 2030 climate roadmap • MUSINSA × ANTA: K‑fashion’s structured path into China via a joint venture • Urban Revivo: China’s answer to Zara, scaling with new flagships and a design hub in London Chapters / Timestamps 00:00 – Intro: Guest setup (Ryf Quail, NRF APAC) 00:26 – Format: Two from Ryf, three from Alex 00:52 – APAC retail media: the fastest‑rising ad channel 02:10 – China + U.S. concentration; APAC’s trajectory 03:45 – India, Vietnam, Philippines: the next lifts 05:03 – Segment 2: Southeast Asia’s mall culture 05:30 – Thailand leads: ICONSIAM, MBK, Central Group 07:56 – Malaysia, Philippines, Vietnam: development pipeline 09:16 – Story 1: Uniqlo & recycled materials roadmap 10:40 – Story 2: MUSINSA × ANTA joint venture in China 12:27 – Story 3: Urban Revivo accelerates global flagships 13:40 – Takeaways: APAC is setting the pace 14:07 – Outro & tease for future global edition Show Links (put these on separate lines for YouTube parsing) • Urban Revivo — About: https://global.urbanrevivo.com/pages/about-urban-revivo-hp0036 • MUSINSA × ANTA JV: https://about.musinsa.com/newsroom/musinsa-anta • Uniqlo — Recycled Materials: https://www.uniqlo.com/id/en/special-feature/sustainability/recycle-materials • NRF: Retail’s Big Show APAC (guest org): https://nrfbigshowapac.nrf.com/ • ICONSIAM: https://www.iconsiam.com/en • MBK Center: https://www.mbk-center.co.th/en • Central Group: https://www.centralgroup.com/en • eMarketer/Insider Intelligence — Retail Media growth + China/US shares (summary): https://www.emarketer.com/ (specific references in “Research sources” below) #RetailMedia #APAC #NRFAPAC #Thailand #Kfashion #Uniqlo #UrbanRevivo #Ecommerce
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Five Things Friday APAC Retail Media’s Surge | Thailand’s Mega‑Malls | MUSINSA×ANTA | Urban Revivo
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