Five Things Friday EU: TikTok Shop, Amazon Second-Chance, Decathlon City, US Parcels, Zalando Beauty

Fast EU retail intel: marketplace moves, refurbished economics, urban formats, cross-border shocks, and beauty platform plays. Fnac Darty’s TikTok Shop test, Amazon’s Second Chance Deal Days across Europe, Decathlon’s new “City” format inside Boulanger in Paris, the impact of new US rules on postal parcels from the EU, and Zalando’s expansion into beauty with virtual try-on and creator boards.   Topics • Fnac Darty joins TikTok Shop to reach younger buyers and test curated seasonal assortments. • Amazon runs “Second Chance Deal Days” across Europe: refurbished/open-box with warranties—resale momentum continues. • Decathlon opens a compact “City” store inside Boulanger in Paris—sports × tech, proximity, services. • New US customs handling for postal goods from the EU—expect disruption for DTC brands using postal networks. • Zalando doubles down on beauty: VTO, 360 product views, creator boards, major brand adds; expansion across Europe. Chapters 00:00 Intro & hosts 00:58 TikTok Shop (Fnac Darty) 03:20 Amazon Second Chance (refurbs) 05:46 Decathlon City × Boulanger (Paris) 08:53 US postal/de-minimis changes 11:05 Zalando Beauty (VTO, creators, expansion) 13:46 Wrap References (links provided by the hosts) https://corporate.zalando.com/en/fashion/how-zalando-redefining-online-beauty-across-europe https://group.dhl.com/en/media-relations/press-releases/2025/new-us-customs-regulations-temporary-restrictions-on-postal-goods-shipping-to-the-us-for-private-and-business-customers.html https://be.fashionnetwork.com/en-be/news/In-a-company-first-decathlon-opens-paris-city-store-in-branch-of-electronics-chain-boulanger,1758383.html https://www.aboutamazon.co.uk/news/sustainability/second-chance-deal-days https://www.ecommercemag.fr/Thematique/retail-1220/strategie-retail-2163/Breves/tiktok-shop-fnac-darty-mise-innovation-confiance-produit-484547.htm Credits Host: Alex Rezvan. Co-host: Alexandra  Produced by The Retail Podcast / RetailNews.ai. Follow the show. Share your take on whether TikTok Shop converts to owned sites, or holds buyers in-app. Disclaimer Informational only. All trademarks belong to their respective owners.