(Fix My Fees Ep. 4) Your Leads Aren't the Problem. Your Intake Is. | Jessica Tavares

Jessica Taveras has been in digital marketing for 14 years, most of it working with lawyers and doctors at Foster Web Marketing. She's seen every shiny new tool come and go, and she has zero patience for businesses that blame marketing when the real problem is that nobody's answering the phone.In this episode, Jessica breaks down why your website should be the hub of everything you do, how to actually define your ideal client (instead of marketing to the customers you hate), and what she calls "beta bait," the flood of half-baked AI tools everyone's pretending to be experts in. She also shares the single cheapest AI move most businesses could make today, and the story of her 13-year-old son clocking that the picture in her bathroom was AI-generated before she did.Whether you've been burned by a marketing agency before or you're staring at the AI wave wondering where to even start, this one's worth the full listen.What we get into: How Jessica fell into marketing straight out of college The fishing analogy that changes how you think about your website Why defining your avatar is the thing most businesses skip "Beta bait" and the AI hype cycle nobody's calling out SEO isn't dead, but answer engines are changing the game The operations problem most owners blame on marketing AI answering services and why missed calls are leaking money Keeping the human touch when everyone's posting AI slop Refreshing your AI prompts like you'd change your oilConnect with Jessica: [email protected] fosterwebmarketing.comWant to be on the podcast? Reach out to Tavious at [email protected] more about Fix My Fees at fixmyfees.com#FixMyFees #RealLeadersRealStories #DigitalMarketing #AIForBusiness #SmallBusinessMarketing