Fix These 5 Things Before Going From $30K To $100K Months

We know ecommerce brands doing $200,000 a month on Meta ads with a negative 5% profit margin, losing $10,000 to $20,000 every single month. They got past $100K without fixing five things first, so now they're starting over at the foundations.In this episode, Josh and Dylan get into the five things you have to fix while you're still in the $30K trench, drawn from six years of coaching and more than 700 ecommerce businesses.Inside this episode:The five economics Josh treats as non-negotiables (gross profit margin, AOV, break even ROAS, ad spend percentage, net profit margin) and the ranges he calls healthy vs. excellentWhy under 50% gross profit margin almost never scales, and the one kind of business that gets away with itThe one-line math for your break even ROAS (and why a 30% margin has you chasing a 3.33 that no account holds at scale)The median AOV, CPA, and cost per click across high-spend brands inside Breezeway, and why a $23 CPA can sit right next to a 1.4 ROASThe welcome offer pop-up conversion rate to hit, what it says about your offer if you're under it, and why being over it is also a problemThe five email flows to build out of the gate, and why getting email to 20 to 30% of revenue works like a raise on your Meta performance without touching your adsThe cash management system that explains why the profit on your P&L never matches your bank balance, plus Josh's rules on which debt is worth taking and which one buries brandsWhy scaling while you're sitting at your break even number is the fastest way to run a bigger business for freeIf you're at 30K a month and the plan for the next level is just more ad spend, listen to this one first. Growth on a hot ad account feels incredible right up until you open the bank account.Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |