Fix Your Marketing ROI: How Multi-Touch Attribution Can Help

from For the Road Forward - Autotrader and Kelley Blue Book B2B · host Cox Automotive

Guest Marketing Expert, Scott Desgrosseilliers joins Jade Terreberry to unpack the real-world impact of multi-touch attribution (MTA) has on EVERY industry and why it’s no longer optional for businesses who want to protect their spend and grow market share.

Episode metadata supplied by the publisher feed · Published Aug 12, 2025

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Fix Your Marketing ROI: How Multi-Touch Attribution Can Help

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This episode is 15 minutes long.

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This episode was published on August 12, 2025.

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