Fix Your Marketing ROI: How Multi-Touch Attribution Can Help

from For the Road Forward - Autotrader and Kelley Blue Book B2B · host Cox Automotive

Guest Marketing Expert, Scott Desgrosseilliers joins Jade Terreberry to unpack the real-world impact of multi-touch attribution (MTA) has on EVERY industry and why it’s no longer optional for businesses who want to protect their spend and grow market share.

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This episode is 15 minutes long.

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This episode was published on August 12, 2025.

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