Fixing a Practice That Doesn't Align with Values feat. Coulter Lewis, Founder & CEO at Sunday

How was Sunday born? Lawns are the 3rd largest crop by land area: 40 million acres of land.“You can’t purport to have a deep care for carbon sequestration and soil and the way we treat land, runoff, and environmental issues and not think about [lawn care].” - Coulter LewisA typical managed lawn gets 5x the amount of pesticides per acre than an industrial farm.In starting Sunday, Coulter saw these statistics as a hole in our ethos. We spend time being conscious about what we’re putting into our bodies but not the yard that our bodies spend a lot of time in. This is where Sunday comes in to align our lawn care with our values.DTC Experience of Sunday Lawn CareSunday is 100% direct to consumer through their website.Sunday starts with your address. They pull soil data, climate history, and current weather in order to create a custom plan that takes all the guesswork out of the equation for you.Sunday’s first kit comes with a soil test to get the exact chemical makeup of your property which gives an accurate evaluation of what nutrients your soil is sufficient/not sufficient in and uses that to give you tips and guidance on how to maintain your property sustainably.Your Yard is Your Own National ParkSunday is on the same trajectory that they were on before COVID and during the pandemic, they’ve seen even more growth due to their business model being based around having a healthy space at home.“There is an incredible spectrum of emotional connection people have with their lawns… This is a vast part of our experience and landscape. In some respects, it’s your own national park.” - Coulter LewisCustomer service is top priority at Sunday - in encouraging communities to learn more and engage more with their properties, as they spend massive amounts of time at home.LinksCheck out Sunday’s website. Have any questions or comments about the show? You can reach out to us at [email protected] or any of our social channels, we love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.