Fixing Fit For Growth: How she wear Turned Women’s Frustration into High-Conversion Ecommerce | #565

from Add To Cart: Australia’s eCommerce Show · host Nathan Bush

In today’s episode, Stacey Head, founder and CEO, shares how she bootstrapped she wear from a side hustle into a multi-award-winning ecommerce brand: without investors, without mentors, and with a healthy dose of stubbornness. From surviving Meta’s algorithm shifts to launching virtual fittings that convert like crazy, Stacey’s story is one for every ecommerce operator who’s ever wondered how to build a niche into a movement.Today, we’re discussing:The scrappy early days of launching she wear with zero experienceThe moment her website exploded Why Meta’s changes are forcing authentic brands to rethink socialsHow virtual fittings are driving trust and conversion onlineThe power of word of mouth for creating an engaged communityWhat AI could mean for the future of fit and personalisationBecoming a leader in a male-dominated fieldConnect with Stacey HeadExplore she wearSubscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

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This episode is 50 minutes long.

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This episode was published on October 19, 2025.

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