Fixing Flawed Market Research

In this episode, we dive into why some market research fails—and how to fix it. From flawed design and inaccurate targeting to outdated methods and data bias, we explore common pitfalls that lead to misleading insights. Learn how to reframe your research questions, improve data collection, and leverage tools like A/B testing and agile research practices. Plus, we share real-world examples, like how Asana refined its product using direct user feedback. Tune in for practical strategies to turn ineffective research into powerful decision-making tools.