Fixing Go-to-Market Fundamentals in a Crowded SaaS World

This episode dives deep into the persistent challenges and new realities of go-to-market (GTM) strategy in B2B SaaS. Drawing on experience across dozens of companies, the conversation unpacks why GTM fragmentation persists, how true cross-functional alignment remains elusive, and why nailing the basics—positioning, ICP focus, value realization, and team discipline—matters more than ever. The discussion also explores how AI is reshaping the GTM tech stack, the pitfalls of tool overload, and the importance of community and authentic connection for leaders navigating rapid change. Learn more at https://www.coffee.ai/