Fixing Partner Reporting & Attribution w/ Michael Venman

Most partner teams don’t have a demand problem — they have a reporting and attribution problem.In this episode, Rick sits down with Michael Venman, Founder of The Sales Nerd, to unpack why partner revenue so often gets lost inside CRM systems, conflicting definitions, and undefined SLAs.Michael shares practical insight on: • Why deal registration architecture determines whether you can prove ROI • How misaligned sales and partner teams create attribution chaos • Where partner data should actually live inside your CRM • What private equity firms and executives expect when they ask for clean funnel reportingIf you’ve ever struggled to defend partner-sourced revenue, align on who gets credit, or produce reporting leadership actually trusts, this conversation will give you a clearer framework.This episode is for partner marketing leaders who want attribution that holds up, reporting that’s defensible, and a partner motion that drives measurable pipeline.