Fixing Patient Access: Turning Healthcare Data into Decisions with Peyton Fry

Patient access is one of healthcare’s most talked-about priorities—and yet one of its most persistent pain points. In this episode of Healthspark, Dr. Ginger Raya sits down with Peyton Fry, founder of Glass Raven, to unpack why access bottlenecks continue to frustrate patients, burn out staff, and quietly drain revenue from health systems. Peyton shares a candid look at the single biggest reason many healthcare analytics initiatives fail, and why problem identification and organizational context matter more than dashboards or tools alone. Together, they explore why patient access can feel both highly prioritized and consistently overlooked—and how healthcare organizations can better evaluate ROI against the real risks of adopting new technologies. This conversation also dives into what it takes to build a healthcare services business rooted in relationships, trust, and measurable outcomes. The result is a practical, grounded discussion for healthcare executives, operators, and innovators working to turn data into decisions that actually move the needle. About the Guest Peyton Fry is the founder of Glass Raven, a healthcare consulting and analytics firm specializing in patient access optimization. He helps health systems bridge the gap between operations and digital tools, translating data into scalable strategies across referral management, call center performance, and clinic capacity utilization. Peyton holds a Master of Health Administration from Texas A&M University and has partnered with organizations including Houston Methodist and Intermountain Healthcare. Guest Links Peyton Fry (LinkedIn): https://www.linkedin.com/in/peyton-fry-mha-a4356862/ Glass Raven (LinkedIn): https://www.linkedin.com/company/glass-raven/ Glass Raven Website: https://www.glassraven.health/ Podcast Creator, Host & Editor: Dr. Ginger Raya