Fixing the Gap Between Law Firm Marketing and Intake

Are your law firm marketing efforts generating leads—but not turning them into clients?In this episode of Care Sandwich, host Margarita Eberline sits down with marketing expert Kerry Coby White to explore how law firms can fix the gap between marketing and intake to drive real growth.While many firms focus on getting more leads, the real opportunity lies in what happens next. Kerry shares how aligning marketing, intake, and data can dramatically improve conversion rates, increase ROI, and create a more efficient growth system.This conversation breaks down why “clicks aren’t clients” and how law firms can build a more connected, strategic approach to turning leads into signed cases.