Fixing Trust in Cyprus’s Service Industry with Anymaster's Diana Verkhoturova

In this episode of Made in Cyprus, Martin is joined by Diana Verkhoturova, founder of Anymaster, a platform transforming the service industry in Cyprus by creating trust and efficiency between service providers and clients. Together, they explore the challenges of navigating the traditional service market on the island, where unreliable tradesmen and extended delivery times are common frustrations. Diana shares the origin story of Anymaster, sparked by her own struggles with finding reliable professionals during an office renovation. Martin and Diana dive into the unique business model of Anymaster, which partners with local giants like Superhome Center to revolutionise delivery and installation times, making same-day or next-day service the new standard in Cyprus. The conversation also touches on the cultural nuances Diana encountered while building a business in Cyprus, the challenge of onboarding trusted service providers, and the difficulty of breaking through as a young female entrepreneur in a male-dominated field. They discuss Diana’s shift from the cryptocurrency world to solving tangible, everyday problems, and the expansion plans for Anymaster, including entry into the Greek market. Tune in for insights on entrepreneurship, scaling a service-driven business, and Diana's inspiring journey as a tech-savvy leader pushing the boundaries of Cyprus’s service economy. Brought to you by Factory 39.