Fixing What’s Broken in Dealer Reinsurance

In this episode of The Car Bar Podcast, we sit down with Kelly Price, founder and former President of National Automotive Experts (NAE), a leader in the automotive finance and insurance (F&I) industry known for dealer-focused aftermarket products, service contracts, and reinsurance programs.Kelly shares how and why she built NAE, including the development of programs such as Warranty Forever, and her work alongside its sister company, National Warranty Administration Network (NWAN). We break down what has historically gone wrong in dealer reinsurance, how those mistakes impact F&I profitability and dealership trust, and what it looks like to structure reinsurance the right way for long-term dealer success.The conversation goes beyond technical strategy and into leadership, ethics, and ownership-level decision-making, including dealer training, income development, compliance, and building sustainable F&I operations. Kelly also discusses her transition into strategic ventures with Portfolio Reinsurance, where she continues working to improve how reinsurance is delivered and supported for dealers.In addition to the business side, we cover the personal side of Kelly’s life, from her faith journey and other passion projects, to her role as an Associate Producer on the film Sound of Freedom. She shares how those experiences have shaped her leadership philosophy, values, and approach to building organizations that create impact beyond profits.This episode is a must-watch for dealer principals, general managers, F&I directors, and dealership leaders looking to better understand reinsurance, F&I profitability, and ethical growth in the automotive industry. Kelly's story lends credit to the fact that there can be actionable change in the car sales world, and that dealers and teams can reshape the industry through innovation, integrity, and strategic leadership.Subscribe to The Car Bar for monthly conversations on automotive sales, dealership leadership, dealer finance, and ownership strategy.