Fixing Your Sales Team Before It Sinks You with Steve Heroux

Most sales teams aren’t failing because of effort—they’re failing because of outdated systems, poor hiring, and broken leadership. In this episode of the Business Roundtable Podcast, host David W. Carr talks with Steve Heroux, bestselling author, keynote speaker, and founder of The Sales Collective. Known as The Sales Contrarian, Steve shares why old-school tactics don’t work, and what it really takes to build a high-performing, respected sales organization. You’ll discover:Why one-size-fits-all sales training is broken and what to do insteadHow poor hiring decisions cost companies over $1.3M per bad sales hireWhy only 14% of companies have a documented sales playbook—and what that means for youHow to use the Sales DNA Test to hire and coach with precisionWhy respect, authenticity, and leadership—not manipulation—create sustainable revenue growthIf you’re a business owner, consultant, or AEC/professional services leader who’s tired of wasted sales hires, inconsistent pipelines, and underperforming teams, this episode will challenge the myths you’ve been told—and give you the clarity to build a sales team that lasts.Connect with Steve Heroux:Website: https://www.thesalescollective.comLinkedIn: https://www.linkedin.com/in/steveheroux1Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.Connect with Steward Your Business:Book a Leadership Clarity Call: https://calendar.stewardyourbusiness.com/ccCall: +1 909.404.9865Website: https://stewardyourbusiness.comLinkedIn: https://www.linkedin.com/in/davidwcarrWatch more episodes  and subscribe on YouTube:https://www.youtube.com/@steward_your_business