FK Day

In our sixth episode of Influencers!, we interview FK Day, Executive Vice President of SRAM and Chairman of World Bicycle Relief.  Of all F.K. Day’s fine attributes, one of the strongest themes that defines this interview is his genuine humility. F. K., who always goes by his initials rather than his full first name, Frederick, has far more reason to boast than most of us. But at every opportunity during this interview to take even a sliver of credit for some fine achievements, he instinctively deflects praise to others. Take a journey into the beginnings of SRAM, the SRAM Cycling Advocacy Fund and how the 2004 Indian Ocean tsunami sparked the beginnings of World Bicycle Relief, an organisation that has delivered nearly 700,000 bikes to impoverished countries. Back in 2010 just six years after World Bicycle Relief was founded, F.K. was ranked #12 Barron’s list of the ‘World’s Top 25 Most Effective Givers’ alongside the likes of the Bill and Melinda Gates Foundation, Bill Clinton and others. We hope you enjoy this behind the scenes interview with one of the worlds leading Influencers! To watch the video version of this interview, visit the Micromobility Report website.