EPISODE · May 11, 2023 · 15 MIN
Flash, Bang Wallop, professional lighting as a photographer
from Commercial Photographer: Your Guide to Marketing, Creativity and Growth · host Sam Hollis and Marcus Ahmad, Experts in Commercial Photography and Marketing
This week Marcus takes us through the benefits of using flash (strobe to Americans) for your photoshoots. Marcus is passionate about this subject and explains why it's an essential part of every photographer's toolkit. Plus we get an insight into a memorable Fosters advert from 'back in the day'. Marcus explains how flash helps you create a visual narrative. you can get more information about that here. https://www.wearecognitive.com/blog/what-are-the-key-components-of-visual-storytelling Marcus also explains that clients' availability can be limited so sometimes you need to turn day into night, or night into day using flash. There is some more information on this here. https://fstoppers.com/lighting/using-flash-change-your-photo-day-night-598896 We also discuss manufacturers, which to use and why it's best to choose wisely. When natural light is good it’s good use it, but, remember if you are in the UK, don't rely on it. Modifiers, speed lights, umbrellas and stands all come into the chat. And finally, how to find a good teacher and the workshops that are best avoided. Marcus referred to these photographers in the podcast. Martin Parr - https://www.martinparr.com/ Gregory Crewdson - https://gagosian.com/artists/gregory-crewdson/ Elaine Constantine -https://elaineconstantine.com/
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Flash, Bang Wallop, professional lighting as a photographer
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