Flashback #32: Features vs Benefits: The Copywriting Shift That Sells

from Colours of Social Media · host Enoch "RobotBoy" Appiah Jr.

From BildX Studios, this is Colours of Social Media — the podcast for marketers who believe in digital.In this flashback clip, Naomi Yeke (Product Marketer & PR/Comms Specialist) breaks down one of the most important lessons in copywriting: the difference between features and benefits.Most businesses focus on what their product does… but what customers really want to know is how it makes their lives better. Naomi explains the simple shift you can make to turn plain product descriptions into powerful sales drivers.Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

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This episode was published on September 24, 2025.

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