Flashback Episode: Double Down On Your Gym's Identity

In this episode, Tim and Randy will discuss the importance of a gym matching their brand identity to their avatar client, and how it contributes to growth. Brand identity is all about how a business owner wants to portray their business to their customers and includes how one chooses their business name, the design of their logo, the colors and shapes or graphics they use, and the type of language they use (their “tone of voice”).Brand identity is different to brand image, which is the result of brand identity efforts, that is, a successful brand identity translates into a positive brand image. The strongest brand identities are instantly recognizable, even to small children, and immediately convey a message about that business. The same applies even to gym businesses and Tim and Randy will refer to Andy Frisella’s concept of a business focusing on only 49% of a market which should comprise of the potential clientele that can believe in the business's products and services, be willing to spend their money on them, and stay loyal for the long haul.Every gym owner must understand that and apply it in their gym, and for existing gyms, the best place to start would be to look into the clients who spend the most money with them and those who stay with them longer, and then use that data to figure out the kind of clients they should be targeting. That forms the basis for their brand identity, and Tim and Randy will discuss that more to give you the best actionable advice on how you can create the strongest brand identity for your gym. Stay tuned for more.www.winninggym.com/call----------Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.--Rather watch our podcast? Check us out on YouTube