FLASHBACK SUNDAY - PRSA’s Strategy to Out-Communicate Misinformation

This episode originally published in May 2024.At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged:We need to champion honesty and transparency, recognizing the need to enhance message strategies to outpace misleading information (which will always exist)We need to emphasize the importance of community-based listening and education, advocating for civil discussion to foster a more informed and respectful publicThe PR industry needs to become a trusted entity by reinforcing integrity and reliability across all communication channelsListen For4:54 A Stakeholder Engagement Process for Addressing Misinformation11:04 Community Level Education Strategies14:56 Focus on Building Trust19:26 Civility and Constructive DiscourseGuest: Ray Day, 2024 chair PRSALinkedInPRSA News ReleaseDownload the GuidebookRate this podcast with just one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the showSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show