Flat Bottles, Big Business: How memobottle Disrupted Hydration Design | #545

In this episode of Add To Cart, we’re joined by Jonathan Byrt and Jesse Leeworthy, co-founders of memobottle, the flat, design-led water bottle that’s made its way from Kickstarter to MoMA, from Australian Open retail spaces to co-branding with Spotify and Meta.Jonno and Jesse share how they scaled a low-repeat product into a global lifestyle brand, the moment they almost lost it all (twice), and why they now run marketing like an internal agency.Today, we’re discussing:How they went from Kickstarter to Urban Outfitters before even shippingWhy B2B became 80% of their business (and how that nearly broke them)How they used a stainless steel pre-order campaign to save the companyWhat it really takes to build a low-repeat product brandThe power of “halo” placements in art galleries, MoMA, and global activationsHow they built their marketing team like an internal agencyWhy their smallest bottle outsells all others during festival season Connect with JonnoConnect with JesseExplore memobottleSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community