Flavour fascination: Why localisation is crucial for healthy snacking success in Asia - Listen

from Food & Beverage Trailblazers · host William Reed Ltd

Flavour localisation is a crucial strategy for healthy snacking brands to win over Asian consumers’ ‘sophisticated tastebuds’, according to Vietnam’s Lecka, which is rapidly expanding across the region.

Episode metadata supplied by the publisher feed · Published Aug 23, 2022

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Flavour fascination: Why localisation is crucial for healthy snacking success in Asia - Listen

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