Flavours and Fragrances

In this episode of Globalcast, Euromonitor’s Ingredients Industry Analysts, Yariella Coello and Diana Cowland discuss flavour and fragrance trends across soft drinks, snacks, dairy, ice cream, bath and shower products, hair care and home care.Learn about:How flavour and fragrances are being used to present natural and health-related trendsExamples of how manufactures are incorporating these trends into productsHow different countries and cultures use aromas in their productsThe future of flavours and fragrancesLots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.