Float House CAN-NA-BREWS: Building a THC Beverage That Isn’t Beer | Regulation, Manufacturing & Category Creation

Send us Fan MailIn this episode of the Ready To Drink Podcast, Nate Fochtman sits down with Gordon Whelpley, Co-Founder of Float House CAN-NA-BREWS, to break down what it actually takes to build a compliant, scalable THC-infused beverage that doesn’t fit neatly into existing categories.CAN-NA-BREWS was designed to drink like beer without being classified as a malt beverage, creating a new lane inside the hemp beverage market that requires precise formulation, intentional process design, and a deep understanding of regulatory structure.This conversation focuses on:how CAN-NA-BREWS avoids the malt beverage definition while maintaining flavor and structurethe manufacturing and formulation challenges of non-alcoholic, cannabinoid-infused beverageswhy low-dose THC beverages align with alcohol-style regulation modelsthe operational reality of building production infrastructure while co-packing for other brandswhy enforcement and smart regulation matter more than reactionary banswhat category creation actually looks like when there’s no existing playbookThis episode is a clear, technical, and practical look at how hemp THC beverages are built, regulated, and scaled - without hype and without shortcuts.Available now on: ReadyToDrinkPodcast.com, YouTube, Spotify, Apple Podcasts, and wherever you podcast.Support the showPresented by The FreeMind Group - FMGStrategy.com