Florence Cherruault: The Pickle House

From her Hackney flat to Virgin Atlantic airlines. 8 years of graft paid off for Florence Cherruault. She built a category-defining drinks brand… while navigating motherhood. Vanity Fair described it as “The Best Bloody Mary Base Known to Man.”All natural. Vegan. And made on a farm in Suffolk.Florence had the idea whilst in New York. She tasted a Pickleback shot (whiskey followed by a pickle brine chaser) and was obsessed. She brought the concept back to London and started experimenting with recipes in her kitchen sink. She felt mad but kept going.Pickle juice and Bloody Mary's are now seriously trendy.Carlos Alcaraz famously drinks pickle juice to cure muscle cramps... full of electrolytes and salts to improve hydration...Florence has tapped in a huge wellness trend. Dua Lipa enjoys pickle brine with Coke Cola and Jalapeños.In this episode, we unpick start-up mentality (the importance of being stubborn), pregnancy and entrepreneurship, how to keep going when the world thinks you are mad for pickling juice and spiced tomato mixer in your Mum's garden shed. 2-3% of female founders secure investment. Florence reveals the tribulations behind getting funding. Often met with a mansplaining and criticism.Listen now to this story of sheer graft and tenacity. Stockists include: Waitrose, Wholefoods, Virgin Atlantic, Guacho Restaurants, GRIND, Firmdale hotels, Côte Brasseries, Ottolenghi, Belvedere Group, Pophams, The Arts Club, Avanti Trains. Hosted on Acast. See acast.com/privacy for more information.